Screen printing is a fairly self-explanatory term. Screens are used to print designs in ink onto different mediums. Let's take a look at how that's done.
The first step in screen creation is the design. Special art programs are utilized to print the design onto a plastic film. Each color of the design is printed in black ink for this step.
For the next step of the process, the films are aligned and taped face-down on the back of screens. These screens, much like pixels in a monitor, allow for higher or lower resolutions of images to be printed. The higher the mesh count, the less ink that passes through. Certain designs, such as bold athletic letters or numbers, don't require a high mesh count because they don't contain much detail.
Other designs might have a fade or shadow that requires a higher mesh count to make the effect work well.
A photosensitive coating, called emulsion, covers the screen. This layer of emulsion fills in the mesh so ink can't pass through, except where the design will be.
Once the appropriate screen is chosen and the film is in the correct orientation, it's placed in a vacuum-sealed exposure unit which uses ultraviolet light to cure the emulsion. The design on the film, being entirely black, blocks out all of the light to the portion of the screen it covers.
After about two minutes, the screen is taken to a washout booth where a pressure washer removes the uncured emulsion. When the screen is dry, it's ready to print!
From start to finish, the creation of a single screen takes about 15 minutes.
I participated in a walk-a-thon a few months back and received one of the giveaway shirts that are so often passed out free for participating. The logo on the front was a nice simple print that wasn't too heavy. Sponsors on the back were limited and small enough not to overpower, yet large enough to read the details. Unfortunately, most of the comments I heard were how cheap the shirt felt. Yes, it was one of the "promotional" shirt brands, you know the kind...too heavy to be comfy or a blend that is scratchy or a tag that won't tear out easily.
The problem, though, for this event is that a percentage of those shirts that they gave away to help promote awareness will never be worn, or at best, worn to wash the car or mow the lawn where no one else will see it.
T-shirts are the lifeblood of the weekend. We all have our favorites and live in them all weekend long--to the gym, the warehouse club, the sports fields. These are all places where people notice logos.
My job is to make sure your logo is the one that is worn all weekend long by making sure your t-shirt is one that EVERYONE LOVES.
So...without further adieu here is my short list for the most fantastic promotional T's currently on the market. ...and our Best Sellers as well!
If you, like millions of others, watched this year’s NBA Finals for more than the game, you know the power of advertising backed by money and research; companies pitch brands and slogans that attempt to leave a lasting effect on the consumer. Many like to believe those messages don’t have much impact, but evidence overwhelmingly points to the power of persuasion. It may be subtle, but persuasion by advertisers shows levels of success that prove television, radio, mobile and digital can—and do—draw consumers to their brands. They must compete not only with each other across traditional and digital media for the hearts, minds and dollars of the consumer, but they must compete with outside stimuli once the consumer walks away from the television, shuts down the computer or drives past a billboard.
What does leave a lasting impression is the promotional product, itself. A $20+ billion industry, promotional products are designed for staying power, and industry research has proven their power as an effective advertising medium. A PPAI study conducted among travelers at New York’s La Guardia Airport
WHY USE A CONSULTANT?