Helpful Tips For Choosing Promotional Products
Building brand awareness for your business in the marketplace means you’ll need branded promotional items, yet the amount of options available can be mind-boggling. Here are some helpful tips that help when choosing your next promotional product.
Recipient: At the core of any branding and marketing effort is understanding your customers and potential clients. It is important to know your target audience; their age, income, interests, industry or business,and even their capacity to make a buying decision for your product or services. These can influence which promotional products would work best for your brand. Also, think about what types of promotional items you have and like. Choose corporate gifts or promotional products that you’d be happy to own.
Event: Where are you promoting? Think about what kind of products might be helpful in that situation. For example, trade shows and conventions draw a large number of people who love to pick up bags and totes. Attendees can carry brochures and other promotional products they pick up during the event. Best of all, the tote bag is a product that will be visible during the show, giving your company the exposure you desire, and remain useful long after the event.
Long-Term: How much staying power do you want your message to have? Some products, like desk accessories, tech items and clothing, can remain with your customer or prospect for years, even if they are only used or worn once or twice a month. Items that can claim a spot in a kitchen or car can serve as a reminder of your product or service. Your goal is for the recipient to keep your company or product in front of your customer and in their mind so that they are more likely to call you when the time comes that they need your service or product.
Usefulness: One thing we suggest is that products are chosen for their usefulness. Useful products have a higher perceived value and will be kept for a longer amount of time. Products that are thrown away are a waste of money and resources. Choose promotional products that are useful and helpful to your prospect, such as a pen/notebook combo at a trade show, or a shirt and hat at a golf outing, or a solar charger and pen with a stylus for software customers. Any item will certainly be tossed out or left untouched in a drawer or bottom of a purse if it is not useful.
Quantity, Price and Budget: One rule-of-thumb to remember for promotional products is that less expensive the items generally have higher minimum quantities. Sometimes it is better to go with the higher-priced smartphone accessory in smaller quantities than to choose a really cheap giveaway that you need to order thousands of. Of course this will need to be determined by your overall budget.
Thinking Ahead: Deciding on the strategic plan for your promotional products is very important. While some promotional products can be ordered and received in less than a week, most promotional product orders take one to two weeks of lead time or longer. If you want to have the greatest flexibility in choosing the perfect promotional product for your meeting, campaign or announcement, be sure to plan for enough lead time.
Choosing the perfect promotional products can be daunting, but it is far easier when you have the right consultants on your team, helping you every step of the way. Beyond simply giving you tips for selecting the right promotional products, QuickStitch Plus LLC can become your marketing and promotions partner, for your next event and beyond.