If you, like millions of others, watched this year’s NBA Finals for more than the game, you know the power of advertising backed by money and research; companies pitch brands and slogans that attempt to leave a lasting effect on the consumer. Many like to believe those messages don’t have much impact, but evidence overwhelmingly points to the power of persuasion. It may be subtle, but persuasion by advertisers shows levels of success that prove television, radio, mobile and digital can—and do—draw consumers to their brands. They must compete not only with each other across traditional and digital media for the hearts, minds and dollars of the consumer, but they must compete with outside stimuli once the consumer walks away from the television, shuts down the computer or drives past a billboard.
What does leave a lasting impression is the promotional product, itself. A $20+ billion industry, promotional products are designed for staying power, and industry research has proven their power as an effective advertising medium. A PPAI study conducted among travelers at New York’s La Guardia Airport